10 Best tips for creating a professional logo | Graphics Designer | theganimikava
The logo represents the vision of your brand, and most people are the first to contact your company. Beyond a typical design or typography, the logo will empathize with your ideal audience, and maximize engagement with the brand. That's why it's so important that this kind of work is done by professionals. The risk of creating a generic brand is that your company or product will have difficulty differentiating itself in the market. That is why it is so important to know in depth the elements that make up a logo.
To run the risk of creating something common for you and that sounds like a copy, use symbols that have ambiguous meanings or elements that do not convey the message of your brand. Have developed 10 professionals to create a professional logo. Keep reading and learn what the key elements of your brand are!
- Develop Before You Start Research
When creating a logo, it is normal to allow the creative team to explore different possibilities, but a method is needed so that we do not lose the people involved in the process. Some questions that designers should ask themselves when gathering information for their new creations:
- Which audience do I want to attract?
- How do your competitors position themselves?
- What message do we want to convey?
- Does this logo allow original application?
Through this initial research, the designer will have a broader view of how other companies in the market behave, identify flaws, and use this information to their advantage.
- Understand the meaning of colors
Colors have different meanings according to the culture of each country. But in general, there are some meanings that have become standard, branding for working with professionals.
It is also important to note that the application will have serious problems with multiple materials, for example, the color of a logo in gold or silver, which is printed on a plastic mug, because this type of color is usually vague happens. It is important that the colors chosen are consistent so that they do not negatively affect your logo, and drive people away.
- Fundamental features of a logo
Avoid creating complex shapes that are hard to remember, however, you want your brand to stay in your consumer's mind, right? So, always resort to simple, however, if you need to use multiple elements, try to arrange them in a way that is not confusing.
Harmony is very important because it gives the audience a sense of relief. Try to create something untimely, as trends emerge every year, but if you follow them all, your logo will lose its identity and damage your company's reputation.
When choosing a font for your logotype, look for something that is easy to read, as crescent or stylized characters can have a negative effect on your brand.
- Choosing the Ideal Typography
To be used when choosing a TIPOGRAFIA, it is important to read an application. A very thick font cannot be applied to very small objects, and it is for very thin fonts. The brand manual includes guidelines for different applications and always uses auxiliary fonts, a typeface that differs from the titles used in the text.
It is common for companies to develop their own typewriters, which are intended to be unique because the use of common fonts cannot attract people's attention. Your logo can be placed. Remember to do different tests to observe all these situations.
- Testing applications
Your main idea about the logo is complete, but if you put it in different positions, would it still be legitimate? At this point, the designer will test the logo horizontally, vertically, will reduce the number of colors, and will test the negative version, black and white, high relief, in the background colors and many more. In some
At this point in the development of visual recognition, the company will be prepared for different situations and will standardize all of the company's visual communications. All of these test brands are available in the manual,
- Avoid obvious ways
Another common form for companies is the use of images of animals, flowers, family captions. Remember that your logo will attract thousands of people. Have you noticed that in Brazil, the security company often uses Hawk or Hawk Slide?
It is intended to be a fusion for the monitoring and accuracy of the services provided, but this image is so common in the middle that its true meaning is rarely understood by the public.
Therefore, if possible, it is important to do in-depth research internationally, so you will not have legal trouble with other companies.
- Find the original
Authenticity is fundamental. Create a logo, so hire a company that specializes in trademark registration to help you avoid legal hassles. When companies try to create a unique brand, the results are incredible and out of competition, especially if it's a new company, with controversial brands entering a highly controversial market.
We can use the new bank as an example, which has a very different logo from the traditional banks, which shows its youth and modern spirit.
- Follow company changes
When a company changes its field operations or merges with other companies, it is common to see a change of a common name or logo. It reflects a change in status and informs users that major changes will be made.
In cases when companies change their communication strategies and realize that the current logo no longer represents what they want, the brand is rebranded or enforced. Communicating with users is always important, as some changes can be so drastic that they don't recognize the new logo. Therefore, a better communication strategy is fundamental.
- Use grid, guide, and alignment
Balances, ie logos, are the ones that have accurate measurements, full size, even and straight distances. Of course, this is not a rule, but successful brands follow these guidelines. Creating standard elements is nothing more than a grid designer run. That way, the logo can be accepted by the public.
- Investigate public perception
After your logo is removed, the market is checked to see if the public opinion is the same as that used by the branding team. Do field research, submit an online form, send a poll to social networks, or any other platform that allows you to get organized responses from your audience.
Now that you know what the basic elements of a logo are, you want to go deeper into consumer studies and help you., We have prepared a complete article with step-by-step instructions to the audience. Do you have any questions about the logo? Don't know what color applies to your brand? Leave your doubts in the comments, and we will help you.